Assos Information

Assos cycling apparel is exquisitely designed architecture for the body that is intended to enhance the riding experience. By paying meticulous attention to the way each garment feels next to the skin and to how each piece fits together, Assos creates clothing that not only meets a cyclist’s needs, but actually improves the caliber of the ride.

Since developing the first lycra bike shorts in 1976, Assos has been active in revolutionizing cycling clothing technology. Today, Assos cycling shorts and bib shorts are known for providing unsurpassed comfort on long bike rides. Elastic Interface Technology, which is the name given to their proprietary chamois insert, employs the resiliency of elastic to reduce friction on the saddle area with each pedal stroke. The breathable, low pressure, molded elastic pad, covered by a soft, next-to-skin fabric layer, is considered by many riders to be the most comfortable chamois on the market.

Assos maintains that advanced fabric technologies are wasted on garments that do not fit properly. For this reason, each piece is contoured to the body in a semi-agressive road cycling position. The bib straps on Assos bib shorts pull when worn while standing upright, but feel natural on the bike. Seams that pucker when a rider is standing lie flat when the riding position is assumed. An Assos cycling jersey that appears to be too short in front while off the bike will be the perfect length when on the bike. Varying degrees of stretch allow for freedom of movement. A form-fit in cycling shorts, bibs, and tights ensure that the chamois stays in place. The close fit also improves aerodynamics and eliminates excess fabric that can irritate skin.

Warm weather welcomes a full line of summer cycling apparel, including Assos jerseys, biking shorts, cycling gloves, and socks. Lightweight fabrics, ventilation, and moisture-wicking properties make each piece ideal for regulating body temperature on hot days. Winter riding calls for thermal Assos cycling jackets, insulated tights, and bib tights. Assos typically uses classic black and white colorways with bright accents in all pieces. A full range of accessories complement both the men’s and women’s Assos apparel collections.

With headquarters in Ticino, Switzerland, Assos clothing joins the ranks of other famous luxury items. The ergonomic design, complemented by excellent quality of construction, fits as precisely as the movement in a Swiss time piece, and the high-end style looks and feels as rich as Swiss chocolate. Those willing to spend the money will be hooked on the freedom provided by the Assos’ sumptuous comfort.